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Insurance brokers vs Comparison sites: What’s the difference?
Insurance brokers vs Comparison sites: What’s the difference?
Have you ever read an insurance policy before buying it? Most people haven’t and with documents stretching up to 40,000 words, it’s easy to see why.
These lengthy contracts are packed with legal terms, conditions, and exclusions. And when a claim arises, insurers rely on this wording to decide if you’re covered and what payout you’re entitled to. But let’s be honest, who has time to read a short novel every time they insure something?
Even if you did, would it make sense? Research shows nearly 90% 1 of UK adults wouldn’t understand the jargon.
Assumptions can be costly
Many assume insurers will simply “pay out” when needed. Yet around 24%2 of household claims are rejected. Even accepted claims may not meet expectations.
Alarmingly, 64% of buyers believe most insurance products offer similar protection, and 65% wrongly assume all policies meet a minimum standard. This reveals a major gap in consumer understanding—and a potential financial risk.
The comparison site illusion
Speed, convenience, and value drive most insurance purchases. That’s why comparison sites are popular. But these platforms often prioritise price over cover, leaving it to the customer to read the full policy wording, something most skip.
It’s a myth that comparison sites do the due diligence for you. While they may show similar features like excess levels or add-ons, the actual cover varies widely between insurers. Skimming the headlines can lead to costly surprises later.
Why Brokers matter
Insurance brokers are trained experts. They understand the fine print and help you find the right balance between cost and cover. Their advice is tailored to your needs, not just what’s cheapest.
And if you need to claim, brokers like Tysers offer dedicated in-house support, guiding you from first notification to final settlement and advocating on your behalf throughout.
Need help with your insurance? Speak to a specialist insurance broker today.
1 Browne Jacobson and Nottingham University 2018 research.
2 FCA Data
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