Social media has transformed the marketing promotions landscape, changing the way consumers make purchasing decisions. Brands have increased their expenditure on social media channels, utilising on-line celebrities to endorse their products and services, resulting in the rise of ‘’the Influencer”.
Many Influencers remain unaware of the potential dangers coinciding with online promotions. Namely, breach of promotional contracts, advertising legislation and privacy regulations; just a handful of risks frequently cited in the news, resulting in hefty lawsuits being filed against Influencers and managing agents acting on their behalf.
In our socially connected world, an off-the-cuff remark online, or at a public event, cannot be easily contained or viral communication prevented. In seconds a brand or individual can be defamed, putting the Influencer’s reputation at risk and exposing them to potential claims.
We have developed a product specifically tailored to the risks faced by the modern day influencer.
DO YOU OR YOUR CLIENTS?
- Have a high following on Social Media?
- Monetise a Blog or YouTube channel?
- Accept paid contracts from advertising agencies or brands to promote their products & services?
- Have endorsement deals with major brands?
- Frequently speak at public engagements?
- Host a podcast or accept invitations to present on TV or Radio?
- Give press and red-carpet interviews or make promotional appearances?
If so, our policy provides specialist cover to safeguard your reputation. Helping you protect your financial stability in the event of a claim.
- BREACH OF CONTRACTS
- DISHONESTY OF AN EMPLOYEE
- DEFAMATION, LIBEL & SLANDER
- INTELLECTUAL PROPERTY INFRINGEMENT
- RIGHT OF PRIVACY
- RIGHT OF PUBLICITY
- UNFAIR COMPETITION
- Breach of Contract
A model was hired by a brand to promote their product via Instagram. They were to post 2 main feed images and a range of stories whilst at a number of events and provide real time reach analytics to the brand. A percentage of the fees were paid up front to the model. During the scheduled events, the model only posted one main feed post and one story, and didn’t provide the analytics as agreed. The client requested their money to be refunded. The refund was denied and a claim was brought for Breach of Contract.
- Right of Privacy
A blogger went on a podcast to promote their new brand partnership. During the podcast they candidly discussed another Influencer. The blogger revealed details of the Influencer’s past which were not common knowledge. These comments were picked up by the media and the Influencer they discussed gained a lot of negative attention online. The blogger was sued for breaching the Influencer’s Right to Privacy.
Reputation & Public Relation Expenses
Cover for costs and expenses following negative publicity posted about you, or an associate, on social media which could harm your reputation and otherwise lead to a claim.
ASA, CMA & CAP Investigation & Defence Costs
Insurers will pay your costs to defend and rectify a complaint made against you by the ASA (Advertising Standards Authority), CMA (Competition & Markets Authority) and CAP (Committees of Advertising Practice) (excluding fines/penalties) up to £25k.
Website Recovery Service
Technical support following a Denial of Service Attack on any public facing website.